As observed by Bostic (2013), Apple has gained more than 60% of the market share establishing a clearly leading position. Even though there are different portals which offer the customers access to digital music, iTunes seems to have a dominant position in the industry. The iTunes allows the customers to gain access to digital music files and download them. has developed various products over the years, out of which iTunes can be regarded as the cash cow for the company. Nevertheless, cash cows have the potential to bring in financial capital to the organization from the products that are in high demand. The industry in which these particular products are being sold is in the mature stage. Cash CowsĬash cows as a category in BCG matrix denotes those products that are a rich source of income for an organization due to the large market share captured by the products. The following discussion uses BCG Matrix to evaluate the case of Apple Inc. The BCG matrix can provide useful insight into the market share and growth prospects of the different products of Apple Inc. is included among the leading manufacturer of electronic devices that has market share in the global industry.
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